BALAURE V MARKETING PDF
Documents Similar To Balaure Marketing. Balaure – Marketing. Uploaded by. iulia – andreea · Balaure Marketing. Uploaded by. Dragoș Porumb · 2. C-âtoiu, I. References Armstrong, G., Kotler, P.: Marketing. An Introduction, 12th edn. Pearson Education, Inc, New Jersey () Balaure, V., C ̆atoiu, I., Veghes. Public and Nonprofit Marketing: Proceedings Lucica Matei, José Luis Vázquez- Burguete Balaure, V. et al. (), Marketing, ediţia a II-a, Uranus, Bucureşti 2.
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In the new context of globalization, the health care management marketing of services has the following functions [ 2 ]: Comparing the actual matrix with the forecasted one, experts may identify the major strategic issues during the implementation phase of the campaign.
Table 2 Example of Gantt Diagram.
BALAURE, V. [WorldCat Identities]
Nonetheless, when a health care organization wants to communicate with its consumers, this may happen balaute two strategic directions [ 9 ]:. A graphic representation of the activities can be achieved at all levels with the help of the Gantt Diagram.
The external marketing communication in health care services The health care communication strategy of an organization with its marketing environment is an important condition in surviving and assessing the desired outcomes. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. Subsequently, the investigation of the campaign elements are measured accurately and accordingly as long as it is performed with the help of management instruments [ 5 ].
SWOT Analysis examines the strengths and weaknesses of a health care organization which may bring advantages or disadvantages to an external marketing communication, as well as opportunities and threats found in the external environment of the organization Table 1.
Still, the classic management functions as described by the scientific literature can also be added to the above-mentioned functions [ 3 ]: Balaurre article balure been cited by other articles in PMC.
Bacali L, Bojan I. The health care communication strategy of an organization with its marketing environment is an important condition in surviving and assessing the desired outcomes.
This strategy seeks to raise the financial contribution in a short period of time. Still, the classic management functions as described by the scientific literature can also be ba,aure to the above-mentioned functions [ 3 ]:.
The management of external marketing communication instruments in health care services
In the new context of globalization, the health care management marketing of services has marketlng following functions [ 2 ]:. The matrix anticipates a natural evolution of a campaign. In Romania, it was acknowledged that the degree of usage of measurement instruments from management is rather scarce when employed in the external marketing communication. The promotion policy aims to disseminate information about the activities and services of the health care organization at an extensive level, as well as monitor the perceptions of the targeted populations.
It is specific to Dilemmas, as they become Stars. Marketing Communication has the role of informing, convincing, influencing and reminding [ 4 ].
In order to become known and attract consumers, a health care organization has to develop suitable external communication campaigns. Luca GP, Verzea I. The efficiency growth of external marketing communication through management instruments The message, which uses different external communication channels, is delivered with the help of campaigns.
The sale force of a health care organization consists of the employees who deliver medical services and other balaude information to consumers, partners, and competitive units. Press Publishing House; Management marketing consists of a wide range of activities, such as analysis, planning, implementation, and control, which mainly focus on the creation, promotion, and outcome assessment, to satisfy karketing desired objectives of a health care organization [ 1 ].
Journal List J Med Life v. Public Relations are direct contacts with different categories of public on different themes, which occur during congresses, symposiums, workshops, interviews, and press releases. The instruments used by the internet are online press releases, websites, communication through Social Media platforms, link exchange partnership contacts, the online profile of organizations, discussions on forums.
In the absence of scientific methods, the Romanian organizations have higher risks of coming across many issues, as for example [ 7 ]: In the absence of scientific methods, the Romanian organizations have higher risks of coming across many issues, as for example [ 7 ]:.
Further, the communication process becomes promotion in the marketing environment. Health care Marketing Bucharest: Each communication activity of a health care organization is represented in a circle-like figure. Author information Article notes Copyright and License information Disclaimer.
It applies to Cash cows, which have an uncertain future. This strategy seeks to sell some parts of the organization that have negative effects on the available resources.
Even if there is reluctance in employing the management instruments to measure the efficiency of external marketing communication at an empirical level, the implementation process of campaigns is a suitable supportive environment for their application.
Therefore, balaude following instruments offer the possibility to measure the efficiency of an external communication campaign in a health care organization [ 8 ]: Briefly, marketing should be used as a complement of the management activities.