ITC E-Choupal: Empowering Rural India #RESEARCH in the field of agriculture. e-Choupal is an initiative of Indian Tobacco Corporation (ITC) Limited (a . Indian market has inadequate physical, social and institutional infrastructure that is. ITC E-choupal: Corporate Social Responsibility in Rural India. Front Cover. Ali F. Farhoomand. Asia Case Research Centre, University of Hong Kong, ITC’s ABD, one of India’s largest agricultural exporters, has conceived e-Choupal as a ITC CSR Booklet · ITC Corporate Presentation · ITC Publications – on your email Click here to watch the video on ITC’s unique e-Choupal initiatives . The Ashoka – Changemakers ‘Health For All’ Award for the Rural Health.

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Access this item You must be logged in to view this material. You can change your cookie settings at any time but parts of our site will not function correctly without them. Product details Share this page: Tax ID No Give them empowerment first The Hindu Business Line.

ITC e-Choupal: Corporate Social Responsibility in Rural India | The Case Centre, for educators

View our pricing guide or login to see prices. The services are socila to meet local conditions, ensure timely availability of farm inputs including credit, and provide a cluster of farmer schools for capturing indigenous knowledge. Expand all Collapse respohsibility The Big Picture ITC’s Agri Business Division, one of India’s largest exporters of agricultural commodities, has conceived e-Choupal as a more efficient supply chain aimed at delivering value to its customers around the world on a sustainable basis.


This enthusiastic response from farmers has encouraged ITC to plan for the extension of the ‘e-Choupal’ initiative to altogether 15 states across India over the next few years.

Website optimised for IE 7. Ali Farhoomand ; Shilpi Banerjee.

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Grain revolution The Hindu Business Line. My account New to The Case Centre? The Case Centre is a not-for-profit company limited by guarantee, registered in England No and entered in the Register of Charities No Cigarettes and Virtual Cathedrals The Economist. ITC e-choupal on awards shortlist Business-standard.

ITC e-Choupal, Agricultural Exporters India – ITC ABD, Corporate Social Responsibility in India

Lintas Media arm, e-choupal join to launch Bharat Barometer blonnet. Ground reality Business Standard. Global award for ITC’s e-choupal Business-standard. Call of the Countryside India Today. ITC is the first Indian company and the second in the world to win this prestigious award. ITC’s Agri Business Division, one of India’s largest incia of agricultural commodities, has conceived e-Choupal as a more efficient supply chain aimed at delivering value to its customers around the corporqte on a sustainable basis.

ITC plans farm demo plots Business Standard. Such a market-led business model can enhance the competitiveness of Indian agriculture and trigger a virtuous cycle of higher productivity, higher incomes, enlarged capacity for farmer risk management, larger investments and higher quality and productivity.

While the farmers benefit through enhanced farm productivity and higher farm gate prices, ITC benefits from the lower net cost of procurement despite offering better prices to the farmer having eliminated costs in the supply chain that do not add value.


Empower the poor for growth Hindustan Times. The eChoupal experiment has the potential to transform the farm sector The Times of India. The Company received this award for its e-Choupal and social and farm forestry initiatives that are impactfully transforming lives and landscapes tic rural India. ITC plans personalised crop management services via e-Choupal 3.

Rewarding resourcefulness, lifting lives The Hindu Business Line.

Sluggish reforms hit e-choupal expansion: This initiative, which has covered over 64, hectares, has a multiplier impact and reaches out to around 70, farmers. The e-Choupal model has been specifically designed to tackle the challenges posed by the unique features of Indian agriculture, characterised by fragmented farms, weak infrastructure and the involvement of numerous corpprate, among others.

They see the ‘e-Choupal’ as the new age cooperative for all practical purposes.

Backed by intensive research and knowledge, this initiative provides Agri-extension services which are qualitatively superior and involves pro-active handholding of farmers to ensure productivity gains.

ITC ifc set up a shopping complex at Ujjain Business-standard.

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